Masaba is a diffusion line label under Masaba Gupta. Masaba graduated from SNDT women's university in 2009 with a diploma in Apparel Manufacture and Design.

The label made its fashion week debut at Lakme Fashion week, titled Gen next. The strength of the label lies in the ability to marry traditional Indian sensibilities and aesthetics while keeping the modern context alive. Since its inception the label has worked intensively with prints,and the ability to turn mundane everyday objects into prints has been the strongest USP of the label which have translated into huge trends in the country. With the target age group between 18-30yrs the label has also worked to make the traditional Indian silhouette of the sari more consumer friendly. Apart from being an ever evolving label we have worked with weavers from many remote areas in India like Himachal , Bangalore and Hyderabad and created woven designs. The biggest plus of the silhouettes are that they are age versatile as well as those that can be easily worn around the world. The fabrics used are extremely lightweight and easygoing and Indian textile and handloom merged with quirky,outlandish prints in vibrant colors with comfortable & fuss free garment construction is our main area of expertise.

The label currently retails out of 3 stores around India. You can find us here.